Shopping Attitudes
Andorra Shopping Day
What rhythm beats inside you?
Shopping Attitudes connects your emotions to the rhythm of your heart, creating a very special experience.
We designed the installation for the Vivand Shopping Day in Andorra, a day where the main shopping street was filled with music, people and entertainment.
A different song defines the shopping experience of each person depending on their heart-rate. a total of 785 people danced to the beat of their heart during 10 hours of shopping.
Depending on each person's heart-rate, we could determine what type of music matched their pulsations.
The space is transformed by a captivating lighting, and each person listens to their song.
The impact of the installation got the consumers to actively engage in the day's event, giving a better brand communication and presence to the organisers.
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